Effects of Exercise to Muscles - 1711 Words

Effects of exercise to muscles Jezreel E. Rodriguez Communication Arts II Professor Manlapig, B. May 22, 2012 Thesis statement: 54 percent of human body mass is muscles, and through regular exercise these muscles could be made healthier. I. Introduction II. Muscles and exercise a. Three types of muscles 1. Smooth muscle 2. Cardiac muscle 3. Skeletal muscle b. Benefits of exercise to muscles 1. Muscle Strength 2. Muscle Endurance 3. Muscle Size 4. Muscle Nerve-Interaction 5. Blood Circulation c. Muscle Soreness After Exercise 1. Causes of muscle Soreness 2. Treatment for muscle soreness 3. Tips for dealing with muscle soreness 4. Tips to prevent muscle soreness III. Conclusion†¦show more content†¦ Noland V., 2006). Muscle Endurance Muscular endurance is the ability of the muscles to keep working for an extended time(Phentice H. Needham M.,1997).It can increase depends on the strength of the muscle and through changes in local metabolic and circulatory function. Exercise will increase blood flow and enhance the capacity of the muscle fibers to generate and store more energy that allows the muscle to endure continuous use of muscle in longer period of time (Weir, 2010). Muscle Size Another effect of exercise to muscular system is the enlargement of the muscle. As regular as you do an exercise in the gym by lifting weights, your body will continue adding size to meet the imposed demand (Jordan T.S.).Having a long term exercise can generate muscle fibers growth known as hypertrophy. Having a resistance training will increase overall synthesis which is the main building block for muscle. When you lift an overload weights it will increase the number of contractile filaments with in the muscle cells. This will make the enlargement of muscle cells that makes the entire muscle larger(Weir J., 2010). Muscle Nerve Interaction To improve the strength of the muscle of the muscle, it’s also needed the good performance of nervous System. Increasing of maximal force production can give a good recruitment of nerve fibers. Strengthening trainings improves the ability of the body to call on moreShow MoreRelatedThe Negative Effects Of Oxidative Stress1560 Words   |  7 PagesKozakowska et al., (2015) findings show that it is possible for exercises to support special adaptations as regards to the group and vigor of the physical activity engaged. Based on their findings, they hypothesize that the adaptations occur to protect the muscles from disproportionate ROS generation, hence, enhancing the motor activities (Kozakowska et al., 2015). Their findings show that light exercises and warm-up regimens reduced erythrocyte MDA and raised erythrocyte SOD performance in patientsRead MoreSupplements : Dietary Supplements, As Defined By The Fda ( U.s. Food And Drug Administration1344 Words à ‚  |  6 Pagesand Drug and Administration (FDA), 2015). Supplements are taken by many people to assist in the building of muscle and to assist in recovery after workouts. Creatine is a popular supplement which is taken by both professional and amateur body builders to assist in the delivery of energy to the muscles. There are some dietary supplements which provide energy but have very serious side effects. These supplements contain steroids. There are two types of steroids which are naturally present in the body:Read MoreEssay on Benefits and Effects of Different Types of Training921 Words   |  4 Pagesthe best way to show off muscle strength. Instead, there are smarter ways to gain strength and show off strength and it can be done in more effective ways than straight weight lifting. In this report, I will show the benefits and effects of different types of training. Strong muscles, being essential to good health, can be built and toned through many different forms of exercise. Three primary methods of strength training are traditional exercise, alternative exercise and other miscellaneous methodsRead MoreBranched Chain Amino Acid As A Supplement For Long Duration Exercise814 Words   |  4 Pagesfor Long Duration Exercise Introduction Branched Chain Amino Acids (BCAAs) are composed of three essential amino acids including leucine, isoleucine, and valine. They are unique in that they are predominantly metabolized outside of the liver in the skeletal muscle. BCAAs make up 35-40% of the amino acid pool in the body and exist in high concentrations in skeletal muscle tissue (Shimomura et al, 2006). While the supplemental dosage is dependent upon on the type of exercise,, body compositionRead MoreCreatine Side Effects On Nutritional Supplements1417 Words   |  6 Pages This creatine side effects update covers sources of creatine in food,effective supplementation and study results of creatines effectiveness. Over the last decade, thousands of articles have been written about creatine side effects in scientific journals, magazines, newspapers, and on the Internet. The reason for this interest is that creatine supplements have proven to be one of the most effective methods available to increase strength, power, and muscle mass. Moreover, a number of potential therapeuticRead MoreBody Weight, Height, Percent Body Fat And Squat Strength Test941 Words   |  4 Pagesthe study as shown in table 1. Muscle Soreness Regarding muscle soreness, the pre-exercise values were not different among groups. Muscle soreness significantly increased above baseline in all groups at all time points (p 0.05; Fig 2). Peak soreness occurred in all groups at 24 hrs after exercise. Also, the three groups had no effect on soreness scores. Serum Marker Means CK levels are presented in Fig3. CK level reached its peak activity 48 hours after exercise with significant differences (132Read MorePhysical Preparation Of The Body1150 Words   |  5 Pagesthe endurance of the muscle. †¢ Hamstring curls - 4 sets of 8-6-4-8 reps alternating weight as needed to maintain difficulty at moderate levels. †¢ 25 abdominal crunches †¢ 60 Russian twists 30 per side †¢ 1 minute plank †¢ 25 crunches †¢ 1 minute plank †¢ Finish the Exercise by stretching the hips, groin, hamstrings, and quadriceps. Proper preparation of the body is essential when doing any type of exercise. Proper preparation should include gentle stretching and warm up exercises to get the heart pumpingRead MoreThe Response Of The Sciatic Nerve1171 Words   |  5 Pagesresponses of the sciatic nerve and the gastrocnemius of a Rana pipens, one exercise was selected from Lab five and five exercises were selected from Lab six. Both lab five and Lab six had a study length of three weeks to be performed. Therefore, the first experiment focused on the nerve compound action potentials, while the second experiment focus on the neuromuscular junction. In the first experiment, the only exercise analyzed (Exercise one), was the determination of the threshold voltage and the relationshipRead MoreThe Importance or Exercising Regularly832 Words   |  3 Pageswe make as human beings. In order to maintain physical health, we need to accomplish the numerous goals we set for ourselves. Physical health is so important to us because it effects all of the other dimensions of wellness severely. Physical health has various benefits that could be very harmful if one does not exercise r egularly. For example, exercising regularly can reduce the risk of Cardiovascular Disease and reduce the risk of Type 2 Diabetes and Metabolic syndrome. Heart diseases and strokesRead MoreExercise-Induced Muscle Damage And Cytokines Case Study912 Words   |  4 PagesExercise-induced muscle damage and cytokines Previously, we have found that peak IL-6 is associated with muscle damage using an eccentric exercise model in which the CK level peaked at day 4 after the exercise.25 However, later studies from our group using exercise models in which CK peaked one day after exercise have failed to show an association between peak IL-6 and peak CK levels.13,14 In addition, a recent communication has failed to find an association between increases in IL-6 and muscle damage

My ecological footprint Free Essays

My ecological footmark per centum is 70.82 % . We would necessitate 4. We will write a custom essay sample on My ecological footprint or any similar topic only for you Order Now 51 Earths if everyone had the life style that I lead. The consequences made me experience concerned because my footmark is below norm by about 20 per centum, which seems like a batch to me. I was surprised that my consequences were so hapless because I think of myself as person who is environmentally witting. I do non litter by throwing refuse on the street. If a refuse can is non handily located by me, I carry the refuse with me until I can happen a refuse can. Because of small things like this, I was surprised that my ecological footmark is so low. That is why I think this was a worthwhile assignment because it educated me about how environmentally friendly I am. I would realistically cut down my footmark by about 25 % by utilizing cleaner conveyance. Normally I drive whenever I need to travel someplace, but I think from now on whenever possible, I will take the Metro Transit coach alternatively. I think that resource depletion is likely to increase as Developing Countries effort to increase their criterion of life. The state where I am from, a underdeveloped state, Yemen, does non hold as big an ecological footmark as Canada does. In our metropoliss, autos are used a batch but in the countryside, people uses Equus caballuss and camels as their chief manner of transporting themselves. Yemen is seeking to go more developed like the West, but so far it has non worked out that good. Originally, because Yemen started out as a land, merely the King had a auto but over clip, as it became a democracy, autos became more common as mundane people began driving them in the metropoliss. I think that as Yemen seeks to go more like the Western universe, particularly the United States, resource depletion will go more marked. Developing States should non hold the right to consume resources merely to go more like the West, because that will do merely the state of affairs with the environment worse as clip goes on. If every state has a big ecological footmark, so we will progressively necessitate more Earths to fulfill everyone ‘s energy ingestion. The article, found onhypertext transfer protocol: //www.edie.net/news/news_story.asp? id=16168. says that people in Europe are trusting excessively much on groundwater. If this continues, so the H2O supply could go a job. If that happens, the monetary value of H2O will travel up, and this will be bad for the universe economic system because everyone needs H2O. If people who need it can non afford to pay for it, so that could be an economic, every bit good as environmental, catastrophe. The root cause of this job is that people are trusting excessively much on groundwater. We can cut down our footmark as states by doing certain that some people do non acquire excess H2O, while others go without. Mentions Retrieved online on May 18, 2009 at hypertext transfer protocol: //www.edie.net/news/news_story.asp? id=16168 How to cite My ecological footprint, Essay examples

North free essay sample

Something Corporates latest CD, North, has been said to be a complete turn around from their last three albums. Not only does North show how talented the band is musically and lyrically, this was recorded with no added studio effects so it has the feel and flavor of a live show. North displays Something Corporates sophisticated songwriting skills and is focused around emotive, heartfelt lyrics. It is easy to see how their lyrics have matured since earlier albums. Their sound has mellowed from the combination of punk and pop to a softer, melodic rock. Even though their overall style has mellowed, their lyrics have been described as both a darker and more mature approach to songwriting. With verses like There you go for the last time, I finally know now what I should have known then that I could still be ruthless if you let me, Ruthless illustrates how this album is based on the hard and depressing times everyone faces. We will write a custom essay sample on North or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Along with the real-life stories they have included, they also take other routes. In Me and the Moon, the band paints a picture of the miserable life of a married couple, which shows the more creative and dark side of SoCos music. Something Corporate has never claimed to be any one type of band, and they definitely have a style all their own. They have been classified as punk rock, emotive, modern-rock, pop and many other styles through the years. According to their website, the members of the band have described this album as being not emo, not punk, just rock. North displays the many talents of the group. Something Corporate is known as the Rock Music Melting Pot and this latest album shows this precisely. It is an incredible mix of musical talent, great instrumentals, heartfelt and vivid lyrics, and fantastic vocals that makes for an awesome album. No matter what genre you listen to, you are sure to find North a favorite.

Research Paper on Non-Western Art Essay Example

Research Paper on Non-Western Art Essay Introduction Boundaries are swept away in the modern world, which slowly turns into a global village. People of art, who have always been lucky to live without boundaries inside of them can now enjoy the freedom of physical world. Such major changes on the word scene of art give a lot of opportunities for the non-western artists. Race, origin, color of the skin, age, sex and nationality of an artist plays no role any more. â€Å"A local hero bids his motherland farewell, is tapped into the latest communication technology, raises his voice loud enough and suddenly he is a world artist. The artist as nomad, someone who picks up ideas just as easily in New York and Cape Town as in Sao Paolo or Stockholmâ€Å" (Mackay). Unfortunately, such a freedom and new opportunities very often turn to be a fake and artists from non-western countries still have to put enormous efforts to get the recognition on the world art scene. Europe and North America put their hard requirements to the non-western artists, who want to present their art works in these countries. Here the artists face a difficult problem, which becomes a dilemma. It’s a conflict between their own identity and paying the tribute to the western world and globalization. Unique works of art do not pass sharp critics of western specialists and The Influence of Globalization on the Modern Art Globalization is the process that we can’t stop today; it’s rapidly spreading around the world. The phenomenon of globalization has both negative and positive sides and we can’t say exactly if it is good or bad. Just a few years ago we knew practically nothing about numerous artists from Africa or Asia nowadays we have a possibility to see their works of art and enjoy them. There works are really great and full of feelings and we can realize that just because we live in the epoch of globalization and the exchange of global information is a usual thing for us. We will write a custom essay sample on Research Paper on Non-Western Art specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Paper on Non-Western Art specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Paper on Non-Western Art specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The process of globalization is the modern phenomenon but its appearance is determined by a lot of historical phenomena, such economical growth, urbanization, appearance of informational technologies, changes in the process of thinking and so on. â€Å"We are witness not to a new phenomenon called Globalization, but to the triumph of old, global power relations: Francis Fukuyama’s end of history, coupled with the illusion of a new, porous metropolis† (Mackay). Western countries still know not very much about African and Asian artists who created their works in the year 1945 and earlier. A western person still can name minute amount of non-western artists even in the era of globalization. The majority of non-western artists that live and work in the West still don’t have equal rights with native artists. Those, who work in their native countries, find themselves even in more difficult situation. Even such talented artists as Ofili and Shonibare are considered as rather successful artists but all in all outsiders because of their color. These artists, by the way, are British according to their origin. We can easily remark that even the remotest connection to Africa or Asia make the talented artists outsiders in the West. Non-western artists don’t have equal opportunities in the West, Globalization creates differences when, in fact, there is no difference. That is the bad side of this phenomenon. Non-western artists have to adopt to western way of life, norms and regulations in order to create works of art, which would be understood by western audience. They have to balance between the effort to keep national identity and reflect their origin in their work s with the growing pressure created by the globalization and unification. Nowadays it’s correctly to speak separately about African or Asian arts as we always used to do regarding the European one. We should analyze art not taking into account its continental belonging. Work of art is a masterpiece, art isn’t a characteristic of a given country, it’s global notion without boundaries and limitations. At the same time every work of art shows the peculiarities of its countries and reflects national identity, same as the individual features, added by the author. These peculiarities show the national identity and beauty of the work rather than put the pictures in a range according to the country they were created in. â€Å"Much as one is involved in this seemingly inescapable labyrinth of a discourse, one is nevertheless certain that we would all benefit more were everything to devolve to the level of the artist and what it is they are contending with in their work irrespective of where their parents were born.† (Araeen) Today the qu estion of origin is a very important one because some people attack some artists who show their origin in the works and another group of people contends with artists who don’t because they are a herd. Here arises a question: is it necessary to show their identity for non-western artists or is it better to adapt to the so-called â€Å"western standards† and so come to the Western scene? It’s a very complex question and we can not give an exact answer. The only thing I’m absolutely sure in is that non-western artists have their own original world that is mysterious and not always understandable for Europeans and the world must be seen it in the works of art. Nowadays there is a trend in the West to consider African and Asian arts as just ethnic and that’s why they can’t take the same place as western ones till they don’t follow the formed standards. Such point of view is anesthetic, as non-western arts are as important and significant as the western ones. â€Å"Anesthetic† is â€Å"a loaded word that speaks to the variegated, multi-layered rules of the culture game, a great pun because the search for identity or the mark of ethnicity becomes an esthetic that inoculates–anaesthetizes–the art establishment in the West from dealing with those non-Western artists whose work would stand the rigors of the mainstream aesthetic.† (Araeen, 20) Non-Western Art and Globalization So-called western standard system of arts now tries to create principles according to which this or that art would be accepted in this system and it’s a real problem of standardization nowadays. Every work of art is unique, no standards can limit it. A work expresses inner world of an artist and it’s impossible to prescribe inner ideas and thoughts of the creator. It’s a real problem for the non-western artist to save his identity in the modern world of standards. From the other side non-western artists have to use ethnical marks in their works in order to correspond the requirements of the western audience and meet the requirement of â€Å"otherness†, showing the kind of art, which can’t be created by westerners. There is nothing wrong with the demand for ethical features in the works of artists. The problem arises when this demand becomes a â€Å"must† and the only pass for the non-western artists. Identity can be expressed in many ways, but Western audience perceive it only on the most primitive level and such an attitude can become a burden for the artists. SO-called western tradition dominates in the world art even in the age of globalization. In reality the term globalization in art stands very close to westernalization and non-western artists have to make a difficult choice if they want to enter the world market and compete with Western artists. They have to choose between the loosing identity by adopting western standards in art and getting the status of second class or arte povera artists, if they refuse. Digital revolution has changed the face of the world forever. The countries of the third world, separated by distance and informational barriers before can now make the decent part of the world community. New means of communication allow quick interaction among the people from different parts of the world and this gives an opportunity for changes in art. Hopefully, very soon not only western people will be defining the criteria of the world art and norms of generally accepted works. If the tendency to globalization develops and becomes more correspondent to its original meaning in contrast to adopting everything to western norms, non-western artists will have more chances for expressing their identities not like an exaggerated ethnic elements, which make the products more sellable, but will let them to express the depth of their national consciousness. Unfortunately, it’s not people, who make a demand for the works of art nowadays. The market does. The meaning and values of the artwork lies in its uniqueness and singularity, not generality. But the market pushes artists to generality, creating filters for the works, which will be sold. The public is deceived by the works with â€Å"false identity† and adopts false standards. As David Byrne states, â€Å"In my experience, the use of the term world music is a way of dismissing artists or their music as irrelevant to one’s own life. It’s a way of relegating this â€Å"thing† into the realm of something exotic and therefore cute, weird but safe, because exotica is beautiful but irrelevant†. (Byrne, 1999) The term popular art perfectly reflects the state of events in the modern world. There is nothing ban when an art becomes popular and reachable for the wide public. The problem arises when the world popular becomes synonym for low-quality and primitive entertainment. Art, which made people think and feel differently during the centuries uses its unique meaning at the age of globalization. â€Å"The artist is the one in charge of pulling the heavy human chariot forward and up†¦ if art runs away from its task, this void cannot be filled. For no other power can replace art†. (Kandinsky) During the centuries the function of art was to elevate people to its level but nowadays we can see a sad tendency when the art descends to the level of average people. And it’s a sad truth modern artists have to deal with. Western culture presents the pattern of success and prosperity and non-western people try to follow it. Same happens with the artists. Many non-western artists try to follow the success of their western comrades and forget about their origins and follow the patters alien to them. Homi Bhabba uses the term â€Å"the third space† when talking about the new generation of Chinese artists. To his mind, they represent a unique combination of the carriers of national culture who meet the requirement of the western world at the same time. These artists don’t belong to western tradition, same as they don’t belong to traditional Chinese art. They managed to find a fragile balance between their national identity as they put all their knowledge of history and tradition in what they do, with the new challenges created by globalization. â€Å"The third space is replacing a concept of identity based on the traditional opposition between East and West. The invention of the notion of the third space itself is a cultural strategy. In general, western artists don’t see art activities as a kind of strategy related to the question of cultural identity, while nonwestern artists living in the West necessarily face the challenge of seeking their own plac es there.† (Hanru, Minglu,1991) A lot of critiques and specialists also speak about the same notion, using different names for it. Fumio Nanjo speaks about the third way Japanese and other non-western artists should follow. Two roads mentioned earlier refer to canonical western art and national art reserved in old traditions. He suggests that: â€Å"Japanese, and non-Western artists in general, therefore have to avoid both roads, which becomes a vital issue for an artist’s identity. I believe that for some years now, we have been progressing in the direction where the identity of an artist no longer refers specifically to his or her nationality, and a future is upon us when an artist’s personality and work will be difficult to define.† (Nanjo) Conclusion So, non-western artists have to deal with a serious task – they have to join incompatible things and they find different ways to do that. There are artists who use their background and national identity as the source of inspiration, expressing it in a way, understandable for Western audience. There is another group who use their national belonging as an object of speculation, using national peculiarities in their works as the way to attract admirers of everything exotic.

An Overview of Environmental Ethics

An Overview of Environmental Ethics Free Online Research Papers The term environmental ethics has been used fairly recently when discussing the impact we have on the world around us even though we have always been tasked with protecting the earths resources. We will discuss some of the early environmental issues that mankind faced, the focus that it’s been given in the past three decades, and potential issues we will face in the near future. With the growth of the world population the need for the resources to last for future generations and the ability to manage our present day surrounds is growing more dire each year. Environmental ethics helps us to examine the many possibilities we are faced with as a civilization. The field known as Environmental Ethics emerged in the late 60’s with the first scientific journals being produced in North America in 1979 (Environmental Ethics, 2010). Centuries before this, during the ancient civilization, mankind faced decisions which impacted the environment and our future. As early as 60,000 years ago there is evidence that fire was used to deliberately clear forest in Tanzania (Kovarik, 2001). Mankind is also impacted by our interaction with the environment. In civilized areas there was air and water pollution from dust, wood, animal manure, and tanneries (Kovarik, 2001). We begin to mine the earth for precious rocks and gems. Then we started stripping away the forest as towns and cities emerge and grow. By 2600 BCE the first laws were being passed to preserve the forest and limit the amount of clearing that can be done in Ur (Kovarik, 2001). Even with these types of measures taking place in some parts of the world other area are deforesting lan d so quickly that erosions is destroying the very cities and civilizations they built. Not only are we having an impact on the plants, water, and soil but we are also impacting the other living animals of the planet. Centuries ago animals were used for labor and typically slaughtered for food it was also common to sacrifice animals. In 1300 BCE Hebrew Law dictates a requirement for the humane slaughter and care of work animals (Kovarik, 2001). Then between 740 – 500 BCE vegetarianism was being taught by prominent figures in Hebrew, Buddhism, Jainism, and Greek societies (Kovarik, 2001). Even with all of these movements there will still be thousands of different species of animal that become extinct because of mankind’s mismanagement. As mankind expands its reign on the planet we begin to be negatively impacted by our advancement with the onset of water pollution, smog, plague, and disease through the middle ages and renaissance all of the way through the industrial revolution. With each obstacle we found ways to overcome the impact on ourselves but not always on the environment. We created sewer systems and brought fresh water to cities which decreased the spread of disease while increase water pollution. We stopped cutting down the forest and began using coal which created air pollution and excess waste. Even into modern day civilization we see examples of exposure to radiation or asbestos causing injury and death. Modern day environmental ethicists have focus and influence in many disciplines including law, sociology, theology, economics, ecology, and geography (Environmental Ethics, 2010). Some of the specific examples of the field today, as described by Alan Marshall, are Libertarian Extension, Ecologic Extension, and the Conservation Extension (Environmental Ethics, 2010). The Libertarian Extension focus on the equal rights of all members of a community but much debate exists over whether or not that includes the non-human members of a region. Then in the Ecologic Extension the emphasis is on the interdependence of all biological life and not sure human rights (Environmental Ethics, 2010). This area of study is best known for its view that the earth is a holistic entity that is ever evolving and that mankind is of no significance in the big picture. Lastly in the Conservation Extension there is a focus on the environment in terms of it’s benefit to mankind. In addition to Marsh all’s described fields of study there are other braches of Environmentalists. Once group would be Anthropocentrism where mankind is considered the primary species and all ethical situations are considered with how it will impact us (Environmental Ethics, 2010). There is also Deep Ecology which focuses on the equal rights of all living things and similarly to Marshall’s Ecological Extension (Brennan Lo, 2008). The future of the field expands beyond the earth, air, and water in which we live today and into the environment of the future. We have already begun spreading debris into our own atmosphere and will reach for the moon in the next few decades. Beyond that we will continue to explore out to other planets inside our galaxy and potentially someday reach beyond to other far reaches of the universe. When that happens we will need to take into consideration our impact on the other biological and non-biological entities we come in contact with. As originally stated the term Environmental Ethics is relatively new but the practices of acknowledging mankind’s need for the environment and our ability to impact has existed for centuries. In ancient times mankind became negatively impacted by deforesting the land and polluting near its cities and there were several movements across the globe supporting vegetarianism and the protection of animals they lead us away from the practice of animal sacrifice. After the ancient times disease and pollution lead to the creation of more sanitary living conditions at the expense of new forms of pollution involving the advancement in fossil fuel use. In the Common Era environmentalists are involved in most all facets of life and have varied view points when considering what is â€Å"right†. Lastly the future of Environmental Ethics lies beyond our planet as we search out new worlds to explore beyond our own galaxy. References Brennan, A., Lo, Y.-S. (2008, January 3). Environmental Ethics. Retrieved from Stanford University website: http://plato.stanford.edu/entries/ethics-environmental/ Environmental Ethics. (2010, July 3). Retrieved from http://en.wikipedia.org/wiki/Environmental_ethics Kovarik, W., Ph.D. (2001). Environmental History Timeline. Retrieved from Radford University website: environmentalhistory.org/ Research Papers on An Overview of Environmental EthicsGenetic EngineeringPETSTEL analysis of IndiaRelationship between Media Coverage and Social andCanaanite Influence on the Early Israelite Religion19 Century Society: A Deeply Divided EraMoral and Ethical Issues in Hiring New EmployeesDefinition of Export QuotasBionic Assembly System: A New Concept of SelfMarketing of Lifeboy Soap A Unilever ProductTwilight of the UAW

Analysis of Customer Service Management

The lab gained insight into customer service using a hair salon sample survey. A comprehensive description of a data set that separates short-range and long-distance relationships provides insight into customer dissatisfaction with the relationship between employer and consumer. The data is divided into columns and delimited by responses. The near responder is identified as 1 and the distant responder is marked as -1. Evaluation of 1 to 7 based on the following factors: Think about new things, re-cut, keep loyalty, recommend, frank, open, do not want to know I can not say I want feedback, honesty, facts The focus of this research is on the recognition and application of CRM in Indian textile industry. Analyzed the differences between marketing strategy management (MSM), customer value analysis (CVA), customer service management (CSM), and information technology application (ITA) with different characteristics (see Figure 2). We distributed 640 questionnaires in 2008 and collected 194 copies. The total recovery rate was 30.31%. Of the 194 responses to the questionnaire, 68 was invalid and the effective recovery rate was 19.69%. This survey covers both business owners and unit leaders. Owners accounted for 29.37%, senior managers accounted for 48.41%, and middle managers accounted for 22.22%. The sample shows that average business experience is 11-15 years, 53.18%, and 16.98% in 16 years. The educational level of this sample is higher than the university, accounting for 93.65%. In summary, samples are representative and can be used to answer the meaning of the questionnaire. Customer Relationship Management (CRM) is a way to manage corporate communications with current and potential customers. Especially focus on customer retention and improve customer relationships with customers using data analysis of customer and company history in order to ultimately increase sales. An important aspect of the CRM approach is the CRM system. It is a summary of data from variou s communication channels, such as company website, phone, e-mail, live chat, marketing materials, and more recently social media. Through the CRM approach and the system used to promote it, companies can learn more about their target audience and the best way to satisfy their needs. Companies use customer relationship management (CRM) systems to manage customer relationships. The CRM system provides information to coordinate all sales processes, marketing and service business processes with customers to optimize sales, customer satisfaction, customer retention rate. This, along with SCM, is one of the most common system applications in business value chain analysis (page 90). For details on Pg, please refer to. 285 Some companies have a better understanding of how to make products, services, how to manufacture and how to provide them, so there are cases where performance is superior to other companies. Knowledge Management System (KMS) allows organizations to better manage the proce ss of capturing and applying knowledge and expertise. These systems are available anytime and anywhere to gather all the relevant knowledge and experience of the company and improve business processes and management decisions. They also associate the company with external knowledge sources. challenging

Contract Creation and Management Essay Example | Topics and Well Written Essays - 1250 words

Contract Creation and Management - Essay Example It also shows how serious the leasing contract is being broken. The executives of Quick Takes video are extremely much surprised on learning of the news of the lawsuit. They argue that the contract was not viable since they did not sign it as they are the owners of the company and that they had not authorized Janet, the secretary to sign any contract that was binding them with Non-Linear Pro in the leasing of the equipment. The Quick Takes Videos’ attorney argues that Janet was acting as an agent to the company, and thus the argument cannot work since an agent is permitted to conduct business on behalf of the principal who was away during that time. The executives also try to argue that Non-Linear Pro brought faulty junk equipment and hurriedly gave the secretary the contract to sign. Janet said that she signed the contract because she taught it was a delivery. The equipment that was brought was to be on a trial basis for a month, and then they would sign the lease. That was s upposed to be the agreement that was made by the Quick Takes Video executives and Non-Linear Pro. ... This shows how the Non linear Pro is misrepresenting its equipment and its product in general. The other issue is that the secretary of Quick Takes Video, Janet acted on behalf of the company’s executives in the level of an agent and signed the lease by mistake thinking it was a delivery paper that she signs all the time. She did not take her time to read what was in the paper before signing it. This in turn, is souring up the two company’s relationship and it is making it worse. One of Quick Takes Video executive Hal says that piece of equipment that was supplied by Non Linear was a piece of junk and that the equipment that was brought was supposed to be one month trial equipment and not the real lease. Administering of Contracts In this case, the executives of the Quick Takes Video did not define to Janet on who was responsible to signing off some specific contracts in the company. During creation of contracts and managing them, business owners are supposed to define to their employees on who is responsible for signing contracts that bind the company to legal terms. Quick Take Video should define to Janet on what her authority in the company actually is. She should be told on what contracts she is responsible for signing and which contracts are her natures of signing. In the video, the executive of Quick Takes is to blame since they directed the Non Linear Pro to finish all the arrangements with Janet. They did not however, limit the sales person that specific contractual signing was to be made by the executives alone. This is where the problem arose from. The Non Linear Pro sales person might have thought that Janet had the authority to sign off these contracts. On looking at both companies allegations against each other, they both have strong cases against

Mexican Trade and Exports Research Paper Example | Topics and Well Written Essays - 2500 words

Mexican Trade and Exports - Research Paper Example To offer a better thought of what this business associations means to the two nations, US exports to Mexico are bigger than the total US sales to the BRIC nations; that is Brazil, Russia, India, and Canada altogether, including integrated exports to Great Britain , Belgium Netherlands, , and the France. Twenty-two nations term Mexico as their first or second sales market, and it is a top-five export center for fourteen different nations. American customers and businesses buy huge amounts of bilateral manufactured items and services from Mexico like produce, automobiles, and petroleum among others. Yet, for each dollar Mexico makes from selling to the US, it shall in turn use 50 cents on US items or services that are a substantial gain to their economy and illustrates the really extra ordinary quality of this trade or bilateral manufacturing association (Mesia, 2008, 14). Mexico is much greater than a nation with which US simply goes on to share a 2,000-mile length land boundary. It i s significant for US to notice that Mexico is among their major important commercial associates in the sphere. ... It has a high-developed higher learning system, which is just next to Chile in Latin America. Despite being a dominant petroleum manufacturer, Mexico attains 20% of its power from recycled sources. It is the second biggest manufacturer of silver in the sphere and the biggest manufacturer of the Blackberry smart mobile, and several different products (Weaver, 2012, 45). Fig.1 Available from: 30 November 2013. Mexico is an affiliate of the Group of 20 (G-20) and of the Organization for Co-operation and Economic Development (OCED). It possesses the second largest number of Free Trade Agreements (FTAs) in the hemisphere that develops an inspiring business system that encompasses 43 nations on three continents. This forms a new chance for global trade and foreign direct venture because it offers the nation and its business associates; specifically the US, tactical availability of a prospective market of more than one billion customers that represents about 60% of the globe’s GDP. An important section of Mexico’s business prosperity in the global field comes in huge portion from its attempts to get rid of commercial and trading rules that prevented its capacity to fight in the international market and attract overseas direct venture. Mexico has lowered its import tariffs through a standard of 13% to 15% in the past one year. It is presently much simpler to market items into the Mexican market, provided that just four import protocols are required for a home or overseas enterprise to purchase items or services abroad and bring them into the nation to worth increase or to sell. This positions Mexico in a better place than the United States, India, China, and Brazil (Hamnett, 2009,

Berkshire Hathaway Phenomenon In the Context of Modern Finance Theory Essay Example for Free

Berkshire Hathaway Phenomenon In the Context of Modern Finance Theory Essay Berkshire Hathaway Phenomenon In the Context of Modern Finance Theory Septtember 2013 Berkshire Hathaway Phenomenon In the Context of Modern Finance Theory Introduction Over the 46 years ending December 2012, Warren Buffett (Berkshire Hathaway) has achieved a compound, after-tax, rate of return in excess of 20% p.a. Such consistent, long term, out performance might be viewed as incompatible with modern finance theory. This essay discusses the Berkshire Hathaway phenomenon in the context of modern finance theory. Part 1 Modern Portfolio Theory Berkshire Hathaway’s investing strategies mainly differ with modern portfolio theory on two aspects. The first one is the attitude towards the undesirable thing in investment. And the second one is the perspective of diversification. As Harry Markowitz pointed out in Portfolio Selection, one of the assumptions is (Markowitz, 1952)â€Å"the investor does (or should) consider expected return as a desirable thing and variance of return an undesirable thing†. However, in Warren Buffet’s point of view, (Roberg G, 2005) the only undesirable thing should be the possibility of harm. He emphasizes on conducting fundamental analysis to work out a company’s future profits, so as to determine the intrinsic value instead of monitoring the stock prices. This is because in the long term, the investment outcome is mainly harmed by misjudging the business value, including misjudging of inflation rate and  interest rate etc. As such, risk is defined differently between Mr Buffett and Modern Portfolio Theory; one is defined by possibility of misjudging the  intrinsic value of business, the other being simplified to variance of expected returns. If we consider risk as a probability statement, then maybe Mr B uffett’s definition is closer to the original meaning. Also, the assumption of maximising one-period expected utility is not what Buffet focuses on in his investment strategies. (Roberg G, 2005)In this case, Justin Industries, which was acquired by Berkshire Hathaway in 2000, can serve as a good example. During the five years prior to the acquisition, stock price of Justin Industries dropped by 37 percent, which should result in a huge variance of expected return. But Mr Buffett saw it as a perfect opportunity to purchase a well-managed traditional business with over 100 years of history. He offered a 23 percent premium over stock price at the time, and the stock price shot up by 22% on the day of announcement. It is also stated by Markowitz that, (Markowitz, 1952)â€Å"a rule of behaviour which does not imply the superiority of diversification must be rejected both as a hypothesis and as a maxim†. On the contrary, Mr Buffett has his famous quote, (Roberg G, 2005)â€Å"diversification serves as a protection against ignorance. If you want to make sure that nothing bad happens to you relative to the market, you should own everything. There is nothing wrong with that. Its a perfectly sound approach for somebody who doesnt know how to analyse business†. One can always argue that Berkshire Hathaway does not operate in only one industry, and they tend to invest in more industries in recent years. But as the business grows in volume, it is reasonable to be involved in new industries when there are few sound investment opportunities in the industries they already operate in, let alone that the technology industry was rarely in the list of holdings of Berkshire Hathaway, not even when Apple’s stock was soaring. The reason being, (Roberg G, 2005)â€Å"investment success is not about how much you know but how realistically you define what you dont know†. Chart 1 (Martin Puthenpurackal, 2007) Distribution of Berkshire Hathaway Investments by Industry The chart above shows distribution of Berkshire Hathaway’s investments by industry and firm size during the time frame 1976-2006. Judging by the size and number of investments, it can be concluded that a large amount of wealth was placed in manufacturing industry during the 30 years in study, although for diversification purpose, more weight could have been placed in the industry of agriculture, forestry and fishing, construction or retail trade. Having compared the differences, it is still worth noting that Markowitz did not rule out fundamental analysis in portfolio selection process, as is said in his foregoing paper,(Markowitz, 1952)â€Å"the process of selecting a portfolio may be divided into two stages. The first stage starts with observation and experience and ends with beliefs about the future performances of available securities. The second stage starts with relevant beliefs about future performances and ends with the choice of portfolio. This paper is concerned with the second stage†. Part 2 Efficient Market Hypothesis The strong form of efficient market hypothesis states that all information, no matter public or private, instantaneously affects current stock price. Semi-strong form is only concerned with public information, while the weak form suggests that current stock price reflects information in the previous prices. In short, they simply imply that in the long run, no one should be able to beat the market in terms of investment return. As is said in Fama’s paper in 1970, (Eugene F, 1970)â€Å"the evidence in support of the efficient markets model is extensive, and (somewhat uniquely in economics) contradictory evidence is sparse†. However, Warren Buffet has always criticised efficient market hypothesis as much as he could. The major  reason is that, as a fundamental analysis advocate, (Roberg G, 2005)he thinks analysing all available information make an analyst at advantage. He once said, (Banchuenvijit, 2006)†investing in a market where people believe in efficiency is like playing bridge with someone who has been told it does not do any good to look at the cards.† Also in his speech at Columbia University in 1984, he mentioned, â€Å"ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace, and those who read their Graham Dodd will continue to prosper.† (Roberg G, 2005)To illustrate, we can take Berkshire Hathaway’s acquisition of Burlington Northern Santa Fe Corp. in 2009 for example. At the time, shares of Burlington Northern had dropped 13 percent in 12 months. Also, the market was soft during GFC, so the possibility of competitive bids was low according to Tony Russo, a partner at Gardner Russo Gardner, which holds Berkshire shares. If efficient market hypothesis does stand, the market would rebound quickly when GFC took place, and such opportunity of relatively low-priced acquisition would not exist. Even if it exists, other investor should anticipate quick upward adjustment of price and participate in bidding when they find out about this opportunity. However, this does not prove that fundamental analysis is superior, because intrinsic value is not yet clear defined, and how does Mr Buffet calculate the intrinsic value is still a mystery. Part 3 Capital Asset Pricing Model When examining assumptions of Capital Asset Pricing Model, it is obvious that Mr Buffett is at odds with almost every one of them. Firstly, the model assumes that all investors are Markowitz efficient, but as mentioned earlier, Mr Buffett does not treat variance of expected return as an absolute drawback, so the second rule that Markowitz Efficiency must follow does not stand. Secondly, the model is backed by the assumption that investors have  homogeneous expectations and equal access to opportunities, which suggests that everyone is supposed to have the same view of future profit stream. However, as a recent paper pointed out, (Frazzini, et al., 2013)Mr Buffett’s return is largely due to his selection of stocks. If everyone has the same view with Mr Buffett and the same access to the investment opportunities, then if not everyone, a large number of people should be as rich as Mr Buffett, when the reality is the opposite. So Mr Buffett would not agree with this assumption either. The third assumption is that capital markets are in equilibrium, which is practically what only efficient markets can achieve, which, as discussed above, is not in line with Mr Buffett’s view point. The final one, which is that Capital Asset Pricing Model only works within one period time horizon, is apparently against Mr Buffett’s long-term holding strategy. Apart from model assumptions, one of the strongest contradictions between Mr Buffett’s view point and Capital Asset Pricing Model is that the model is for short-term predicting purpose, which would clearly be categorised into (Roberg G, 2005)â€Å"speculation† instead of â€Å"investment† by Mr Buffett. In addition, â€Å"market portfolio† is not of practical use, compared with Mr Buffett’s way of only analysing businesses he is familiar with, because the market portfolio we use cannot truly represent the entire market. Part 4 Multi-factor Pricing Models Unlike Capital Asset Pricing Model, which has only one factor, in Multi-factor Pricing Models, such as Arbitrage Pricing Theory and Fama-French three-factor model, the rate of return is linked to several factors. As diversification is still suggested by the model, the same divergence on diversification exists with Mr Buffet’s strategies and Multi-factor Pricing Models. Moreover, differences also lie in the fact that multi-factor models usually take in some macroeconomic factors, which investors should not consider according to Mr Buffett, (Roberg G, 2005)the rationale being that if a single stock price cannot be predicted, the overall economic condition would be more difficult to predict. Despite the differences, some micro factors included in the multi-factor model, such as P/E ratio and book-to-market ratio, can also be used to conduct fundamental analysis to determine the intrinsic value and possibility of growth of a business. As such, the ideas of which factors to take into account can coincide within the two different approaches. Chart 2(Martin Puthenpurackal, 2007) Factor Regressions of Berkshire Hathaway and Mimicking Portfolios In a paper by Gerald S. Martin and John Puthenpurackal, they conduct a regression analysis using Fama-French three-factor and Carhart four-factor models on monthly returns of Berkshire Hathaway and mimicking portfolios. (Martin Puthenpurackal, 2007)The adjusted excess returns turn out to be significant with p-values 0.024; the excess market return and high-minus-low book-to-market factors are again significant with p-values 0.01. However, small-minus-big and prior 2-12 month return momentum factors are not significantly explanatory factors. As such, preliminary conclusion can be reached that book-to-value highminus-low can be a common factor in both multi-factor models and Mr Buffett’s fundamental analysis. In addition, the factors of firm size and momentum are not likely to be considered by Mr Buffett. Also, both Berkshire’s and mimicking portfolio’s returns outperform the multi-factor models in study. (Bowen Rajgopal, 2009)But as is pointed out in another thesis, the superior performance is attributed to the earlier years and they observe no significant alpha during the recent decade. Part 5 Black-Scholes Option Pricing Model According to Berkshire Hathaway’s letter to shareholders in 2008,(Buffett, 2008)their put contracts reported a mark-to-market loss of $5.1 billion, and this led to Mr Buffett’s â€Å"criticism† towards the Black-Scholes formula as is claimed by the media. However, the loss was in fact caused by inclusion of volatility in the formula when volatility becomes irrelevant as the duration before maturity lengthens. As Mr Buffett said in the letter,(Buffett, 2008)if the formula is applied to extended time periods, it can produce absurd results. In fairness, Black and Scholes almost certainly understood this point well. But their devoted followers may be ignoring whatever caveats the two men attached when they first unveiled the formula. As such, Mr Buffett’s comment on Black-Scholes formula is more of self-criticism than the other way around. This is reflected in his earlier comment on performance in the letter,(Buffett, 2008)†I believe each contract we own was mispriced at inception, sometimes dramatically so. I both initiated these positions and monitor them, a set of responsibilities consistent with my belief that the CEO of any large financial organization must be the Chief Risk Officer as well. If we lose money on our derivatives, it will be my fault.† We can understand why Mr Buffett gave this â€Å"fair† comment about the formulae when referring to the Black-Scholes paper,(Black Scholes, 1973)†if the expiration date of the option is very far in the future, then the price of the bond that pays the exercise price on the maturity date will be very low, and the value of the option will be approximately equal to the price of the stock. â€Å" Mr Buffett also commented that (Buffett, 2008)†The Black-Scholes formula has approached the status of holy writ in finance, and we use it when valuing our equity put options for financial statements purposes. Key inputs to the calculation include a contract’s maturity and strike price, as well as the analyst’s expectations for volatility, interest rates and dividends† and that â€Å"even so, we will continue to use  Black-Scholes when we are estimating our financial-statement liability for long-term equity puts. The formula represents conventional wisdom and any substitute that I might offer would engender extreme scepticism†. Despite Mr Buffett’s confession, a scholar studied the letter and reached a different conclusion why the loss was made:(Cornell, 2009)He first ruled out risk-free rate, inflation rate and drift and focused on volatility, which is consistent with where Mr Buffett thought he made a mistake. The lognormal diffusion assumption, which implies that volatility increases linearly with respect to the horizon over which it is measured, was discussed at length with controversial evidence. As such, its misuse is not a strong explanation regarding the absurd results. He then found out in the letter that Mr Buffett believed that inflationary policies of governments and central banks will limit future declines in nominal stock prices compared with those predicted by a historically estimated lognormal distribution. If Mr Buffet is right, then the Black-Scholes model will indeed significantly overvalue long-dated put options, to which a possible solution is making the left-hand tail truncated to reduce the value of long-dated put options. Summary Throughout this essay, we have discussed the common views and divergences between Mr Buffett’s investment strategies and Modern Finance Theories. Now we summarize the main points as follows: Common views Divergences Black-Scholes Option Pricing Model Modern Portfolio Theory Efficient Market Hypothesis Capital Asset Pricing Model Multi-factor Models Chart 3 Common Views and Divergences between Modern Finance Theory and Mr Buffett’s Strategies Modern Finance Theories Modern Portfolio Theory Divergences with Warren Buffet 1. Risk Defined as Volatility 2. Short Investment Horizon 3. Diversification Efficient Market Hypothesis Capital Asset Pricing Model Reliability of Fundamental Analysis 1. Markowitz Efficient Investors 2. Homogeneous Expectation and Equal Access to Opportunities 3. Markets in Equilibrium 4. Short Investment Horizon 5. Predicting Function Leads to Speculation 6. Impractical â€Å"Market Portfolio† 7. Diversification Multi-factor Models 1. Macro Factors 2. Diversification Chart 4 Detailed Divergences between Modern Finance Theory and Mr Buffett’s Strategies Bibliography Banchuenvijit, W., 2006. Investment Philosophy of Warren E. Buffet, Bankok: The University of Thai Chamber ofCommerce. Black, F. Scholes, M., 1973. The Pricing of Options and Corporate Liabilities. The Journal of Political Economy, 81(3), pp. 637-654. Bowen, R. M. Rajgopal, S., 2009. Do Powerful Investors Influence Accounting, Governance and Investing Decisions?, Washington D.C.: University of Washington. Buffett, W. E., 2008. Letter to Shareholders, Omaha: Berkshire Hathaway, Inc.. Cornell, B., 2009. Warren Buffet, Black-Scholes and the Valuation of Long-dated Options, Pasadena: California Institute of Technology. Davis, J., 1991. Lessons from Omaha: an Analysis of the Investment Methods and Business Philosophy of Warren Buffett, Cambridge: Cambridge University. Eugene F, F., 1970. Efficient Capital Markets: A Review of THeory and Empirical Work. The Journal of Finance, 25(2), pp. 383-417. Eugene F, F. Kenneth R, F., 1992. The Cross-Section of Expected Stock Return. The Journal of Finance, XLVII(2). Markowitz, H., 1952. Portfolio Selection. The Journal of Finance, VII(1), pp. 77-91. Martin, G. S. Puthenpurackal, J., 2007. Imitation is the Sincerest Form of Flattery: Warren Buffett and Berkshire Hathaway, Reno: University of Nevada. Roberg G, H., 2005. The Warren Buffet Way. 2 ed. Hoboken: John Wiley Sons, Inc.. William F, S., 1964. Capital Asset Prices: A Theory of Market Equilibrium under Conditions of Risk. The Journal of Finance, 19(3), pp. 425-442.

I Am Fearfully and Wonderfully Made :: Biology Essays Research Papers

"I am fearfully and wonderfully made" "I praise you, for I am fearfully and wonderfully made. Wonderful are your works; that I know very well"(Psalm 139:14). From what I've been learning about the brain, that is, what we understand and the whole lot that is yet to be understood about its intricate networks, I can marvel along with the psalmist, David. Indeed, we are fearfully and wonderfully made, and our brain is a great testimony of that fact. What would the psalmist have written if he was alive today, to know what we now know and understand? To think of what we've come to understand about ourselves, especially about our brains. How would the psalmist respond? Well, let's take a look at the brain. From being in class, my awareness about what I'm doing, what I'm seeing, what I'm hearing, what I'm thinking has come to reflect upon not just what, but how is it all being done by my brain. This morning I woke up, my eyes opened, I looked out my window, I saw the sun rising, it was this beautifully deep yellow/orange color. I thought, "How beautiful" and I smiled with a sense and feeling of wonderment. It could be said that I experienced nothing out of the ordinary this morning. Yet, if I could narrate these few activities in terms of the networking of neurons resulting in my eyes opening, my sight of the sun, my ability to perceive its color, my inner acknowledgment of its beauty and the emotions that sight evoked in me, you would be reading for a very long time and what I did this morning would indeed present itself in quite an extraordinary light. It is in recognition of this, with respect to the brain's aptitudes, that Howard Hughes in his p aper, "Seeing, Hearing and Smelling the World" quoted May Pines in expressing, "We can recognize a friend instantly-full face, in profile, or even by the back of his head. We can distinguish hundreds of colors and possibly as many as 10,000 smells. We can feel a feather as it brushes our skin, hear the faint rustle of a leaf. It all seems so effortless: we open our eyes or ears and let the world stream in. Yet anything we see, hear, feel, smell, or taste requires billions of nerve cells to flash urgent messages along linked pathways and feedback loops in our brains, performing intricate calculations that scientists have only begun to decipher"(1). I Am Fearfully and Wonderfully Made :: Biology Essays Research Papers "I am fearfully and wonderfully made" "I praise you, for I am fearfully and wonderfully made. Wonderful are your works; that I know very well"(Psalm 139:14). From what I've been learning about the brain, that is, what we understand and the whole lot that is yet to be understood about its intricate networks, I can marvel along with the psalmist, David. Indeed, we are fearfully and wonderfully made, and our brain is a great testimony of that fact. What would the psalmist have written if he was alive today, to know what we now know and understand? To think of what we've come to understand about ourselves, especially about our brains. How would the psalmist respond? Well, let's take a look at the brain. From being in class, my awareness about what I'm doing, what I'm seeing, what I'm hearing, what I'm thinking has come to reflect upon not just what, but how is it all being done by my brain. This morning I woke up, my eyes opened, I looked out my window, I saw the sun rising, it was this beautifully deep yellow/orange color. I thought, "How beautiful" and I smiled with a sense and feeling of wonderment. It could be said that I experienced nothing out of the ordinary this morning. Yet, if I could narrate these few activities in terms of the networking of neurons resulting in my eyes opening, my sight of the sun, my ability to perceive its color, my inner acknowledgment of its beauty and the emotions that sight evoked in me, you would be reading for a very long time and what I did this morning would indeed present itself in quite an extraordinary light. It is in recognition of this, with respect to the brain's aptitudes, that Howard Hughes in his p aper, "Seeing, Hearing and Smelling the World" quoted May Pines in expressing, "We can recognize a friend instantly-full face, in profile, or even by the back of his head. We can distinguish hundreds of colors and possibly as many as 10,000 smells. We can feel a feather as it brushes our skin, hear the faint rustle of a leaf. It all seems so effortless: we open our eyes or ears and let the world stream in. Yet anything we see, hear, feel, smell, or taste requires billions of nerve cells to flash urgent messages along linked pathways and feedback loops in our brains, performing intricate calculations that scientists have only begun to decipher"(1).

Rhetorical Analysis on Lux Toilet Soap Ad Essay

A 1954 ad for Lux Toilet Soap states, â€Å"Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap. † This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals. Garson is pictured against a white background with a vine of grapes in hand in the ad. Purple is the color theme here, as Garson’s eye makeup, necklace and grapes are of this color. This gives the ad a sense of sophistication, warmth, luxury and even a little mystery. This grabs the reader’s attention and makes her want to read the ad. The reader’s attention is then drawn to a sentence below Garson in which the first word, â€Å"Luscious,† is of a larger font size than the rest of the text. The color pink draws the reader to look in the bottom right corner of the ad, where a Lux Toilet Soap wrapper reveals the bar of soap. This completes the attraction, femininity, and smooth texture of the ad. The image and larger-sized text are present in the advertisement to appeal to the reader’s emotion of craving for Garson’s flawless skin. Women of this time were open to ideas on how to look as beautiful as possible. This could have been to succeed in their careers or simply to please a man. Looks play a large role in any aspiring actresses success because she is trying to talk people into casting her for roles. In addition, having and taking care of a family was a very important part of women’s lives. They had to look their best in the hopes of getting a husband. This advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasn’t enough to get the reader to find character appeal in the advertisement, there is also smaller blue text at the bottom of the ad informing them of her credentials. The ad states, â€Å"Besides being beautiful, Greer Garson is intelligent (she’s lectured Shakespeare), talented (probably won more awards than any other film actress)†¦ † There is also a statement at the top of the ad promoting a movie Garson most recently starred in, â€Å"Her Twelve Men. † The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and dressing room, as well as the statistic â€Å"Greer’s used Lux for years now-she believes in it, like 9 out of 10 Hollywood stars do. † This information about Garson’s career leads readers to trust in her belief of the soap’s effectiveness. It suggests that the reader should want to use the Lux soap because successful and beautiful people like Garson do. If it plays some part in Garson’s success, then the reader might have that same luck with life as well, after using Lux soap. As the reader continues through the text, the final appeal is utilized, logic. The ad states that â€Å"Miss Garson’s luscious complexion is as good a recommendation as we know of for using Lux Toilet Soap. If you find Lux isn’t everything a good soap can be, we’ll return what you paid for it. Fair enough? † After being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to buy it, try it, if it isn’t satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of obligation to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion. While it may have assisted in the look of the celebrity’s skin, it was more than likely one of the many remedies and products she used. The advertisers knew this and used the emotional, character, and logic appeals to distract the readers from reasoning. Consequently, the average reader made the mistake of not considering any of the other solutions possible, a price paid for by many readers’ wallets. References Lenssen, P. (2010). VIPS/ Celebrities in Ads of the 1950s. Retrieved 09 04, 2012, from Vintage Ad Browser: http: //www. vintageadbrowser. com/celebrities-ads-1950s.

Of Mice and Men essay: The issue of racism Essay

Racism features strongly in the novel Of Mice and Men by John Steinbeck. I think Steinbeck manages to sum up every thing that was wrong with racism and American culture of the time, whilst keeping his views to himself. Steinbeck decided not to write either for or against racism, he just gave you a few scenarios for you the reader to decide whether it was ethical, I think this was very effective as it provokes a response in the reader and also coincides with the plot and time that the story was written. There is a lot of racial prejudice shown in Of Mice And Men towards Crooks the black and crippled stable buck. Crooks is a more permanent worker than the other ranch hands and has his own room off the side of the stable on the far side of the ranch in isolation. Crooks is separated from the rest because the other ranch hands do not want him in the bunkhouse with them because he is black. As a result of this prejudice Crooks has become bitter, hating all white people because of this and has become very lonely and isolated. Mainly during section 4 Steinbeck involves Crooks more and involves more racial issues linked with him. The language Steinbeck uses is of a racist context and mainly tells the story of discrimination against black people in the form of Crooks telling Lennie about how he is excluded from the others because he is black. â€Å"S’pose you couldn’t go into the bunkhouse and play rummy ’cause you was black.† (Pg. 105) And†¦ Further more on page 41 Steinbeck writes to suggest that Crooks is sometimes used for entertainment, at Christmas Crooks was forced to fight with some one called â€Å"Smitty† â€Å"little skinner name of Smitty took after the nigger. Done pretty good, too. The guys wouldn’t let him use his feet, so the nigger got him† this quote clearly shows the way Crooks (described as a nigger) being attacked, probably in relation to the colour of his skin. Crooks is often called names as well, for instance when Curley’s wife used her social status as a white person to over power him. â€Å"She turned to him in scorn. ‘listen nigger† and â€Å"well you keep your place then, Nigger. I could get you strung up on a tree so easy it ain’t even funny.† This shows Curley’s wife telling Curley how if he didn’t shut up she would have him hung, probably lynched, this sort of behaviour wasn’t uncommon and Crooks receives a lot of verbal abuse if he doesn’t conform to white peoples rules. The conditions in which Crooks lives are sub-standard when compared to the others. â€Å"Crooks bed was a long box filled with straw.† (pg. 98) Crooks is described as sleeping in quarters and being treated no better than an animal. This is again, is clearly racism. Crooks also feels left out due to not being listened to. â€Å"If I say something, why its just a nigger saying it† (pg. 103) Crooks is saying that no one listens to him and his opinions are un-voiced and worthless. I think that Steinbeck was very aware of what the impact of the language would create and I think that was the reason he used it, to quite simply clear up any naivety and get the message across about racism. Steinbeck was neither for or against racism, but used it as it was a part of life and more exeptable at the time the novel was written. However in the culture we live today I doubt such a novel would be so accurate describing racism as such a common place and I also think that it wouldn’t be so acceptable as in general people today are more open minded and racism isn’t as common as it was in America during the 1930s. A few words such as nigger, for definite would not be used as it may offend readers and is no longer acceptable and many more changes along those lines would have to be made. Overall racism was a part of life when the story was set and I think that Steinbeck has done a good job of describing in detail the sort of problems that arose whilst sticking to the plot of the story.

Institutionalized Discrimination In The Here And Now essays

Institutionalized Discrimination In The Here And Now essays Institutionalized Discrimination in the Here and Now While the trend in society seems to be moving away from discrimination as it was known in the pre civil rights era, there is still plenty of evidence to show that institutionalized discrimination still exists in the United States and one need only look to the nearest newspaper to see it. Three articles taken from the September 19th Salt Lake Tribune illustrate some of these discriminatory practices as they demean women, the mentally ill, and homosexuals or subtly undermine their rights. Here, the articles and the issues they bring up are discussed as they relate to social policy and society. Nowhere is institutionalized discrimination more obvious than the current legislative process aimed at denying homosexuals the right to marry. Rebecca Walsh (2004) wrote an article about the process that Amendment 3 (the above mentioned proposal) is going through with the support of BYU professors and other religious figures in the Utah community. A glance at the article is all it takes to learn what these actors reflect in the local society: Homosexuals are still discriminated against and that there are currently active political forces to make these people out to be marked as evil, wayward and deviant. In other words, homosexuals are less than human and therefore unworthy of the legal and emotional benefits of marriage. This kind of legislation is in direct opposition to the progress of equality for all in the United States and if the amendment passes, then the road is paved for further institutionalized discrimination policy. Another area of institutionalized discrimination was presented in an article by Holly Mullen (2004). The article related to discrimination against the mentally ill, particularly youth. The case in question related to the trial of the parents of a severely neglected and abused mentally ill child. Th...

Spanish Romantic Drama Essay Example | Topics and Well Written Essays - 2000 words

Spanish Romantic Drama - Essay Example Certainly, in comparison with the British, the German and even the French romantics, the Spanish appear rather theatrical and melodramatic. That does not mean, however, as some have suggested, that Spain never really experienced a European Romantic phase. Instead, the implication is that nineteenth century Spanish romanticism was distinguished from that common to Europe because it expressed the very nature of Spain itself; the land, the people, the national temperament, its myths and history. Spanish romanticism was, needless to say, incontrovertibly theatrical and highly melodramatic but only because it was expressive of the Spanish spirit itself. Indeed, Spanish romanticism was a creation of the Spanish spirit and, as such, was highly individualistic although rarely subjective; extrovert, rather than introvert; epic and dramatic, as compared to lyrical; satirical and comical, even as it expresses the tragedy of life; the anti-thesis of classicism even though it never rebels against it; and, rather than signal a rupture with earlier literary trends, acknowledged them. Spanish romanticism was, in other words, unique to the country itself. The highly emotive and theatrical nature of Spanish romanticism has been attested to be numerous critics, many of whom sought its defence by asserting it to be a politico-cultural genre of Romanticism which should not be evaluated against the criteria established by European Romanticism. Plaja, one of the first to offer a theoretical defence of Spanish romanticism against the accusation that it perverted classical Romantic renditions, claimed that it was a romantic reformulation of the Baroque tradition. 3 Peers, only partially agreeing with the aforementioned through a concession to the discrete threats of Baroque-ism which ran through the Spanish romantic literary tradition, defined it as a revival of Span's inherently romantic national culture and a rejection of both Europe and Europe's rejection of Spain.4 Eschewing both interpretations, Castro maintained that Spanish Romanticism was neither a transhistorical indigenous literary movement nor a revival of Baroque forms but an exploration and recreation of the self in response to metaphysical questionings and crises.5 While largely conceding to the uniqueness of Spanish romanticism, there is a persistent lack of consensus within literary circles regarding the theoretical framework and definitional parameters of Spanish romanticism. Accordingly, questions pertaining to the characteristics, peculiarities, definitional elements and sources of Spanish romanticism were central to a number of highly influential writings on the topic. These works which include King's "What is Spanish Romanticism"6 Shaw's "Towards the Understanding of Spanish Romanticism,"7 and Vincent Llorens' Liberales y romnticos, proceed from the premise that Spanish romanticism was not a literary phenomenon as much as it was a declaration of a shift in worldview. The political turmoil and conflict which Spain experienced at the onset of the nineteenth century and which forced many of its intellectuals, writers and statesmen, among them Duque de Rivas and Francisco Martinez de la Rosa, popularly regarded as the founders of Spanish rom anticism, into exile, ultimately lent to the articulation and adoption of a liberal worldview. Within literary circles, that liberal worldview translated into a romanticism which quintessentially Spanish and nostalgically nationalistic. It was, in other words, a "national-romantisme"8 and, as such, highly sentimental, lending to extremely theatrical dramatic productions. The sheer theatricality, however, of plays such as "Don lvaro o la fuerza del sino" and "La conjuracin de Venecia" should not, if understood from within

Tourism and Indigenous Peoples Case Study Example | Topics and Well Written Essays - 1000 words

Tourism and Indigenous Peoples - Case Study Example The significance and contribution of indigenous communities, thus indicates the value of indigenous culture in promoting the distinct and exotic cultural features which in turn may lead to the revival of the local culture (Ryan and Aicken, 2005 in Page, Connell, 2006). Indigenous tourism affords the indigenous communities to participate and reap the benefits that such tourism offers. The key issues discussed as a part of this study include: the manner in which the participation of local indigenous communities can be increased and encouraged by way of training, management or effective strategies; the manner in which their cultural heritage can be promoted in a way that it helps in contributing in enriching Australias tourism experience; and in what way can the policies and strategies so developed, help the indigenous populations, in establishing safe, secure and sustainable futures in terms of increased business opportunities, activities and a greater understanding of the tourism industry in general. The purpose of this report is to enhance or add to the existing market knowledge with regard to tourism as it pertains to indigenous people; help in establishing a cohesive long-term strategy aimed at developing indigenous tourism in Australia; establish a framework which allows for a greater understanding of the indigenous people, their culture, and lifestyles and in the process add to the knowledge and experience of the tourists. This study will help in understanding the manner in which strategies contribute in building the overall appeal of South Australia as a popular tourist destination, and in the process promoting indigenous tourism and cultural heritage of the region. The Australian Aboriginal Cultures Gallery (AACG) is a part of the South Australian Museum, which offers its visitors a unique experience of the Aboriginal culture and the rich cultural heritage of South Australia, by way of collections of art and artifacts. It boasts of one of the world’s